EU Distribution for Health & Beauty Brands
Alpha Prime SRL sources and distributes health & beauty and FMCG products across Italy and Central & Eastern Europe.
Alpha Prime SRL
Alpha Prime SRL is a European distribution company focused on health & beauty and FMCG products, with operations based in Italy and the Czech Republic.
We manage structured distribution across Italy and Central & Eastern Europe, leveraging local warehousing and established logistics infrastructure to ensure consistent supply and market coverage.
Our approach is built on controlled distribution, pricing consistency, and long-term partnerships with both suppliers and market channels.
We prioritise sustainable growth and operational reliability over short-term volume.
Operational infrastructure
across two EU markets.
Italy
Headquarters and warehouse operations based in Cremona. Direct distribution across Italy and Southern Europe, with full control over supply chain, pricing, and market access.
Czech Republic
Dedicated warehouse facility in Letohrad, serving as the operational base for Central and Eastern European markets. Structured coverage across the Czech Republic, Slovakia, Poland, Hungary, and the wider CEE region.
Product Categories
02
Dermo-cosmetics & Skincare
Structured distribution for dermatological skincare, pharmacy-channel cosmetics, and clinical beauty lines. We ensure compliant handling, controlled market placement, and consistent availability across specialised retail and pharmacy networks.
Cosmetics & Fragrances
Colour cosmetics, makeup, and fragrance lines distributed across retail and selective channels. We manage market access, pricing alignment, and consistent availability for both mass-market and premium beauty brands.
Personal Care & Hygiene
Oral care, body care, and daily hygiene products distributed at scale. We manage high-turnover categories with predictable replenishment cycles and pricing discipline across multiple EU territories.
FMCG & Household
Fast-moving consumer goods and household essentials. Our infrastructure supports volume-driven distribution with reliable lead times, broad market coverage, and consistent supply across both established and emerging channels.
Our Approach
03Controlled Distribution
We operate through defined distribution channels with full visibility over pricing, stock allocation, and market placement. Every product reaches the intended market under agreed conditions.
Operational Consistency
Two warehouse facilities across Italy and the Czech Republic, managed under a single operational standard. Reliable supply, predictable lead times, and consistent service levels across all markets.
Long-term Partnerships
We build distribution relationships designed to last. Our partners value pricing discipline, market protection, and a shared commitment to sustainable, structured growth.
Experience Across Leading FMCG & Beauty Groups
Selected brand exposure based on distribution and sourcing activities
Get in Touch
04Via del Giordano 9
26100 Cremona
Italy
P.IVA / VAT: IT01836650190
Via Alessandro Manzoni 172/176
26041 Vicomoscano (CR)
Italy
Prumyslova 941
Letohrad, 56151
Czech Republic